An aircraft safety card is a printed document that instructs passengers during a flight about the procedures for dealing with various emergency conditions that might arise.
While technology continues to play an increasingly significant role in the way airlines communicate with passengers during flights, the importance of printed documents should not be overlooked. Safety cards are a prime example. They put essential instructions for emergency situations into the hands of passengers and provide peace of mind before the flight takes off.
Airlines usually provide safety cards on all commercial flights and place them in the back pocket of the seat in front of each passenger. Pre-flight safety demonstrations, either conducted by cabin crew or through a video presentation, instruct passengers to familiarise themselves with the safety card prior to take-off
The cards are often laminated or made of plastic to ensure they are robust enough to be handled regularly by different passengers. The instructions need to be specific to the model of the airplane they are found in. The contents are usually in the form of pictures, graphically illustrating such procedures as buckling the seat belts, bracing for impact in an airplane crash, dealing with depressurisation, opening the emergency exit door or inflating life rafts in the event of a water landing.
The graphic representation allows safety cards to be understood by those speaking a different language than the flight attendants, as well as children and illiterate passengers. Some airlines provide braille versions of their safety cards for the visually impaired.
When looking to produce a new aircraft safety card or update an existing one, it’s important to use a trusted and experienced inflight entertainment content service provider (CSP). One that understands airplane safety procedures, differing aircraft models and has the design skills to produce a high quality, effective safety card. A good CSP will also be able to take care of all your other IFE requirements such movie, TV and audio licensing as well as safety films, promotional videos and GUI design.
Because brand consistency is obviously very important, it is also beneficial for airlines to choose a supplier that has experience in producing in-flight entertainment guides, duty free magazines, brochures, flyers and adverts for airlines.
The next step for the airline, once it has the right printed documents in place, is to consider how digital platforms, such as in-flight video and audio, can be used to support key safety messages and help passengers to enjoy a relaxed and care-free flying experience.